Dash.fi × Altgrowth — Weekly Agenda 8.4

01 Whitelisting Program

10

Approved creators

6

Creators in negotiation

$22,200

Approved investment

Approved (Pricing Confirmed) 10 creators

Creator	Audience	Why They're Valuable	Deliverables	Investment	Status
Chase ChappellNEW	500,000+ across TikTok, YouTube, LinkedIn & Instagram	One of the leading CMO and paid media voices in ecommerce, with a highly engaged audience of founders, marketers, and operators.	Cross-post across all social channels + perpetual whitelisting rights	$2,500	Approved
DTC Newsletter	143K Instagram	One of the largest daily newsletters for ecommerce founders and operators.	1 organic social video, cross-channel distribution, 100K guaranteed impressions + whitelisting rights	$3,000	Approved
Natalie Holloway (Dash.fi customer)	21K LinkedIn	Co-founder of Bala and respected consumer brand founder.	1 organic video + whitelisting rights	$2,500	Approved
Eli Weiss	18.8K LinkedIn	VP of Advocacy at Yotpo and trusted ecommerce operator.	1 LinkedIn post + whitelisting rights	$3,000	Approved
Justin Taylor	94K LinkedIn	Former marketing executive at Nike, X (Twitter), and WWE.	1 LinkedIn post, 1 Substack post + whitelisting rights	$3,000	Approved
Kalash Jain	21K LinkedIn	Founder of Cosmoon Media, specializing in paid media for ecommerce brands.	2 LinkedIn posts + whitelisting rights	$700	Approved
Curtis Howland	19K LinkedIn	VP of Marketing at Misfit Marketing, managing over $3M/month in ad spend across DTC brands.	1 LinkedIn post, 1 Substack article + whitelisting rights	$2,500	Approved
Luke Kostka	4.8K Instagram	B2B creative strategist with 4B+ ad impressions and 7,000+ ads produced.	6 original videos (18 hook variations) + whitelisting rights	$5,000	Approved
Chris Thurman	4.7K LinkedIn	VP of Sales & Partnerships at Dash.fi.	1 LinkedIn post + whitelisting rights	No Cost	Approved
Nykelle Schlofman	3.3K LinkedIn	Founder of Alt Growth.	1 LinkedIn post + whitelisting rights	No Cost	Approved

Total approved investment: $22,200

In Negotiation 6 creators

Creator	Audience	Why They're Valuable	Deliverables	Investment	Status
Greg Meade (Dash.fi customer)	42.7K Instagram	Founder of Crossnet (acquired), entrepreneur, and Dash.fi customer.	Organic video + whitelisting rights	TBD	Negotiating
Chase Dimond	475K LinkedIn	One of the most recognized email marketing leaders in ecommerce.	LinkedIn post + whitelisting rights	TBD	Negotiating
Peter Quadrel	39K LinkedIn	Founder of Odylic Media, specializing in profitable growth for premium DTC brands.	LinkedIn post + whitelisting rights	TBD	Negotiating
Tia Meyers	7.1K LinkedIn	Founder of Freelancing Females, a 400K+ member community for freelancers and entrepreneurs.	TBD	TBD	Negotiating
Alyssa Ege	3.8K LinkedIn	Founder of Sail Away Media, specializing in TikTok Ads, TikTok Shop, and Meta Ads.	TBD	TBD	Negotiating
Chase Simonsen	2.6K LinkedIn	Partner at Spero CFO, serving founders, family offices, and high-growth businesses.	TBD	TBD	Negotiating

02 Growth Network Highlights

These are the Growth Network opportunities we're most excited about from this past week

Meetings are scheduled or active discussions are underway

Partner	Opportunity
Chase Chappell / DOE Media / Ads Mastery	Previously recommended Parker and is now evaluating a new financial platform. Opportunity to position Dash.fi as their preferred financial platform and integrate Dash.fi directly into the Ads Mastery client portal, creating a highly scalable referral channel.
Tia Meyers	Founder of Freelancing Females (400K+ member community). Exploring a strategic partnership to introduce Dash.fi to freelancers, founders, and entrepreneurs through her community.
Alyssa Ege	Founder of Sail Away Media. Exploring opportunities to introduce Dash.fi across her ecommerce agency, TikTok Shop brands, and client network.
Chase Simonsen	Partner at Spero CFO with a strong network of founders, CFOs, family offices, and high-growth businesses. Exploring referral and strategic partnership opportunities aligned with Dash.fi's ideal customer profile.

03 Partner Portal & Affiliate Link Structure

Over the past week, we've had several working sessions with Arnau and the Dash team around the Partner Portal, affiliate link structure, attribution, and marketing funnels

We've made good progress identifying the challenges and are working toward a scalable solution

Current URLs

Partner Portal Current Referral Link

Current Status

Multiple strategy and troubleshooting calls have taken place over the past week

Creator posts originally scheduled for this week have been moved to next week while we finalize the link structure

Active discussions are underway around attribution, cookies, HubSpot integration, and supporting multiple marketing funnels

Recommendations

Change the default referral destination from the signup page to dash.fi/demo

Support UTM links for whitelisting campaigns that are not tied to a partner account

Partners will use their unique affiliate/referral links on their own organic content so they receive appropriate referral credit

For most whitelisting campaigns, dedicated UTM campaign links will be used instead of partner affiliate links to provide cleaner attribution, reporting, and campaign optimization

Create flexibility for different marketing funnels (partner referrals, creators, paid media, Growth Network, etc.) without forcing every campaign through the same referral flow

Ensure attribution works properly across cookies, HubSpot, and partner reporting

Provide easy access to all partner, referral, and campaign links so they can be quickly shared with partners, creators, and prospects

Strategic Considerations

If the Partner Portal is rolled out broadly to all customers, it may reduce the exclusivity and perceived value of joining the Growth Network

The Growth Network is intended to be a curated community of trusted partners. Maintaining a differentiated experience can strengthen recruitment and long-term engagement

The Partner Portal and referral experience could have a meaningful financial impact by influencing partner adoption, referral activity, and overall program performance

As the program scales, it's worth considering which features and benefits should remain exclusive to Growth Network partners versus being available to all customers

04 Whitelisting Launch Readiness 7 agreements ready

Creator Contracts

Received the finalized creator agreement template from Shanyn

Agreement has been built into PandaDoc

7 creator agreements are ready to be sent today

Link Tracking

Organic creator posts: Use each partner's unique affiliate/referral link

Whitelisting campaigns: Use dedicated UTM campaign links in most cases for cleaner attribution, reporting, and campaign optimization

Potential exception: Strategic partnerships (such as Chase Chappell) may use an affiliate link when it better aligns incentives and the structure of the partnership

Chase Chappell Example

Initial proposal: $20,000

Final agreement: $2,500

Cross-posting across all social platforms

Perpetual whitelisting rights

Given the exceptional value of this partnership, using an affiliate link for this specific campaign may make strategic sense while using UTM-based tracking for most other creator campaigns.

Next Steps

Send all 7 creator agreements

Begin collecting signatures

Launch creator content once the link structure is finalized

05 August Targets

20

Social posts (new creator content mix)

15–20

New Growth Network partners onboarded

10+

Customer demos via partner referrals

7–10

Whitelisting creators live

10–20

Creator organic posts & articles published